Content Marketing

What Is Content Writing?

Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive connections with their audience, ultimately pushing them down the sales funnel. 

87% of marketers use content to guide their prospects through different stages of the buyer journey. They leverage different content formats for each stage of the journey, from brand awareness to purchase decisions. 

Since a myriad of companies are fighting for the same audience’s attention, they need high-quality, targeted content to cut through the clutter and reach potential customers.